There is very little doubt that Walt Disney Company rules the entertainment world. Disney movies have always been box-office hits. The theme parks have made hundreds of millions of people happy, and billions of dollars. Almost every child in almost every corner of the world has Disney merchandise in one form or another.
The same can be said about Marvel and Lucasfilm, the studio that brought Star Wars to life. The only difference is that both Marvel and Lucasfilm are owned by Disney. Both companies were bought by Disney at an estimated $8 billion combined. Let’s take a closer look at the buyouts.
Image source: chipandco.com
Disney and Marvel
This happened in August of 2009. Before the acquisition, Marvel Studios had two respectable box-office hits. “The Incredible Hulk” had moderate success worldwide, raking in $263 million. The following year, pre-Disney Marvel had its biggest hit with the first “Iron Man” movie, which hauled in $586 million.
Disney Marvel, however, is a different story. Ever since Disney acquired Marvel, the worldwide grosses of the movies have been jaw-dropping. As of 2015 (without counting “Captain America: Civil War” yet), the overall estimates of Marvel Cinematic Universe movies post-buyout are over $8.5 billion.
Image source: comicbook.com
Disney and Lucasfilm
A little over two years after acquiring Marvel, Disney set its sights on one of the most beloved studios in movie history – Lucasfilm. With the acquisition of Lucasfilm, Disney also gained ownership of the Indiana Jones franchise, and more significantly (in financial terms) the Star Wars franchise.
As with Marvel, upon the acquisition, Disney wasted no time developing future projects, the first of which became the third highest grossing film of all-time. Reports have come in that after “Star Wars: The Force Awakens” was released, with ticket and merchandise sales, Disney quickly recovered the $4 billion it spent on acquiring Lucasfilm.
Not a bad move at all.